Dartmouth Marketing sets Gold Standard at NACMA
DALLAS - The Dartmouth Athletics Marketing department has been recognized at the National Convention of Collegiate Marketing Administrators (NACMA) this week at the 21st Annual Convention Best of Awards ceremony.
Dartmouth was awarded the gold medal in the Group II Sponsorship Program category for their partnership with Casella on specialized popcorn boxes.
The popcorn box was designed around the Zero-Sort recycling initiative to encourage fans to place their empty popcorn boxes in the Zero-Sort Recycle containers located throughout Memorial Field, Thompson Arena and Leede Arena. Zero-Sort, a Casella service "is the single bin recycling service that puts more of your stuff back into the world."
"It is a great honor not only for Dartmouth Athletics, but the Ivy League and our sponsor Casella to be recognized among the leaders in collegiate sports marketing," Dartmouth Assistant Athletic Director for Marketing and Promotions Bill Johnston said.
The award marks the first time since 2007 an Ivy League institution was nominated and recognized as one of the top-three finalists for any Best of Award category.
This award is the result of a terrific partnership between Dartmouth Athletics and Casella," Associate Athletics Director for External Relations Sam Hopkins said. "Casella launched a recycling program that we at Dartmouth are very proud of and together we created a unique way to deliver their message to our loyal fan base."
Initiated in 2003, the NACMA Best of Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 13 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness. An association record of more than 950 awards entries were received for the 2011-12 year.